Sero Watch Co.

Founded in 2023 in the Netherlands by friends Sergino and Robert — whose names combine to form 'Sero' — Sero Watch Company spent four years developing its debut Signature collection before launching in 2026. The Signature is a hand-wound dress watch with a Sellita SW210-1B manual movement in a slender 37.5mm case with an engraved dial, offered in Gold, Silver, Blue, and Red variants at EUR 999 on pre-order. Designed in the Netherlands and manufactured in Hong Kong, Sero occupies an appealing niche for collectors seeking traditional dress watch aesthetics at under EUR 1,200.