Blue Signature NOW €999
Ref. SERO-SIG01-BLU-OBLU-M-01
$1,391
A modern interpretation of classic mid-century dress watches, the Sero Watch Co. Blue Signature NOW features a 37.5 mm stainless steel case paired with a striking metallic brushed dial and heat-blued spade hands. The timepiece is powered by the Swiss Sellita SW210-1b manual movement, visible through a sapphire exhibition caseback, and is finished with a handmade genuine ostrich leg leather strap. This elegant piece is currently available as a made-to-order preorder for delivery at the end of October 2026.
Specifications
Case
- Case size
- 37.5 mm
- Case material
- Stainless Steel
- Case finish
- brushed
- Caseback
- sapphire
Movement
- Caliber
- Sellita SW210-1b
Strap
- Strap/bracelet
- strap
- Strap material
- leather
About Sero Watch Co.
Founded in 2023 in the Netherlands by friends Sergino and Robert — whose names combine to form 'Sero' — Sero Watch Company spent four years developing its debut Signature collection before launching in 2026. The Signature is a hand-wound dress watch with a Sellita SW210-1B manual movement in a slender 37.5mm case with an engraved dial, offered in Gold, Silver, Blue, and Red variants at EUR 999 on pre-order. Designed in the Netherlands and manufactured in Hong Kong, Sero occupies an appealing niche for collectors seeking traditional dress watch aesthetics at under EUR 1,200.