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Sero Watch Co. Quartet - Set of 4
Sero Watch Co.

Quartet - Set of 4

Ref. SERO-SIG01-QUA-01

$4,170

37.5 mm · manual · Sellita SW210-1b

View at Sero Watch Co. serowatchcompany.com

The Sero Watch Co. Quartet offers the most compelling way to build a complete collection of the Signature series, allowing you to tailor your selection of four slim 37.5 mm stainless steel watches with custom dial colors. Each piece features vertically brushed metallic dials with Breguet numerals, heat blue spade hands, and a Swiss hand-wound Sellita SW210-1b movement visible through a sapphire caseback. This set includes four handmade ostrich leather straps in black, blue, brown, and cognac, alongside a complimentary wooden Watch Display Deck finished with genuine leather inlays from Holme & Hadfield.

Specifications

7 recorded

Case

Case size
37.5 mm
Case material
Stainless Steel
Caseback
sapphire

Movement

Movement
manual
Caliber
Sellita SW210-1b

Strap

Strap/bracelet
strap
Strap material
leather

About Sero Watch Co.

Netherlands · est. 2023

Founded in 2023 in the Netherlands by friends Sergino and Robert — whose names combine to form 'Sero' — Sero Watch Company spent four years developing its debut Signature collection before launching in 2026. The Signature is a hand-wound dress watch with a Sellita SW210-1B manual movement in a slender 37.5mm case with an engraved dial, offered in Gold, Silver, Blue, and Red variants at EUR 999 on pre-order. Designed in the Netherlands and manufactured in Hong Kong, Sero occupies an appealing niche for collectors seeking traditional dress watch aesthetics at under EUR 1,200.

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