
Mark III GMT Aventurine
$349
Emerging from a genuine watch-nerd origin story shared by Minnesota brothers, the Höglund & Sons Mark III GMT Aventurine marks an impressive debut in the microbrand scene. This accessible, enthusiast-quality piece features the reliable Seiko NH34 movement and retails for $349.
Specifications
Case
- Case size
- 38 mm
- Lug-to-lug
- 45 mm
- Case material
- Stainless Steel
Movement
- Movement
- automatic
- Caliber
- Seiko NH34
Strap
- Strap/bracelet
- both
- Strap material
- leather
Water
- Water resistance
- 100 m
About Höglund & Sons
Höglund & Sons is a Minnesota-based microbrand launched in 2019 by Brandon Hoglund, founder of the WatchesOnYou YouTube channel. The brand's mission is to deliver watch-enthusiast-grade features — true GMT complications, sapphire crystals, and automatic Seiko movements — at entry-level prices starting around $219. Each new model is crowdfunded directly with the community, giving enthusiasts a hand in what gets made next.