Microbrand
Höglund & Sons
hoglundandsonswatches.comHöglund & Sons is a Minnesota-based microbrand launched in 2019 by Brandon Hoglund, founder of the WatchesOnYou YouTube channel. The brand's mission is to deliver watch-enthusiast-grade features — true GMT complications, sapphire crystals, and automatic Seiko movements — at entry-level prices starting around $219. Each new model is crowdfunded directly with the community, giving enthusiasts a hand in what gets made next.
