Yuen

Yuen is a Malaysian independent watch brand founded in 2026 by collector-designer Ong Joo Yuen, who designs all exterior components from scratch drawing on his Sinosphere and Anglosphere influences. The debut Y-01 features a hand-laid abalone shell marquetry dial on a brass base, a modular 39 mm case with cornes de vache lugs, and a Miyota 9039 automatic movement with 100 m water resistance, priced at $1,188 with worldwide DDP shipping. The brand sells exclusively through its own website with a strict no-renders, real-photography policy.