Xeric
Invertor+ Automatic Navy White Lume
$750
View at Xeric xeric.com
Xeric makes watches for people who are bored with convention — the Invertor+ Automatic uses a retrograde sector display that literally inverts the concept of reading time. Japanese automatic movement, lume-drenched indices, and a design that makes strangers stop and ask 'what IS that?'
About Xeric
Founded in 2013 in USA, Xeric brings its own identity to contemporary watchmaking. Xeric (pronounced zeer-ick) is a US microbrand launched in November 2013 by Mitch Greenblatt via Kickstarter (starting with the Xeriscope). For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.
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