Halograph Chrono Sapphire Silver Gray

Founded in 2013 in USA, Xeric brings its own identity to contemporary watchmaking. Xeric (pronounced zeer-ick) is a US microbrand launched in November 2013 by Mitch Greenblatt via Kickstarter (starting with the Xeriscope). For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.