Microbrand
Tusenö
tuseno.comLaunched in 2015 out of Gothenburg, Sweden, Tusenö (Swedish for 'a thousand islands') began with what was at the time the most successful watch crowdfunding campaign in Swedish history. The brand built a reputation for clean, archipelago-inspired Scandinavian design paired with serious Swiss movements like the Sellita SW200 and ETA 7001, plus thoughtful details such as a 'Guiding Light' crown motif and sandwich dials. Over the following years it grew into a direct-to-consumer brand shipping to more than 70 countries, spanning robust divers (Shellback, Blackwater), everyday sports watches (Windseeker), and dressier shaped pieces (Supervintage).
Worth knowing
Popular references frequently sell out and rely on limited restocks rather than continuous availability, and prices have crept toward the upper end of the microbrand range, so buyers may face waiting lists or pay for Swiss-made specs that overlap with cheaper competitors.
The watches
