About TAG Heuer
Founded in 1860 in Switzerland, TAG Heuer brings its own identity to contemporary watchmaking. Heuer founded 1860 by Edouard Heuer in Saint-Imier; became TAG Heuer in 1985 after Techniques d'Avant Garde acquisition. For anyone looking beyond the usual luxury shortlist, the brand offers a more personal route into watch collecting and a design language with its own presence.