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Studio Underd0g Watermel0n (Gen3) Chronograph
Studio Underd0g

Watermel0n (Gen3) Chronograph

$725

Sean loves novel design and exceptional mechanics — this is a Seagull ST-1901B manual-wind chrono with a bespoke swan-neck regulator and a dégradé watermelon dial that's pure joy. Vintage chrono silhouette, modern guts, microbrand spirit.

About Studio Underd0g

UK · est. 2020

A young British designer, Richard Benc, launched Studio Underd0g with a watermelon-dial chronograph that became the most talked-about watch of its year — at $500. The brand's manifesto is printed on every caseback: 'designed to put a smile on your face.' Pistachio dials, 'Desert Sky' gradients, tomato reds: each piece is a color study executed with shockingly good hand-finished detailing for the price.

In an industry that takes itself terminally seriously, Underd0g proved playfulness could be a legitimate design language — and the waitlists agree.

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