Microbrand

Straum

Norway · est. 2017 · 28 watches · $20,400–$29,500

Founded in 2017 in Norway, Straum brings its own identity to contemporary watchmaking. Norwegian microbrand making Nordic-inspired sport and dive watches with fjord-themed dials and Swiss movements. For anyone looking beyond the usual luxury shortlist, the brand offers a more personal route into watch collecting and a design language with its own presence.

The watches

28

Straum Fratello × Straum Jan Mayen Limited Edition $23,750

Straum Fratello × Straum Jan Mayen Titanium Limited Edition $27,000

Straum Frozen Metal Titanium 38.7 mm · automatic · 100 m $29,500

Straum Jan Mayen Alpine Glow $22,500

Straum Jan Mayen Arctic Blue $22,500

Straum Jan Mayen Aurora Sky $22,500

Straum Jan Mayen Basalt Magma Red $28,000

Straum Jan Mayen Basalt Radiant Mist $28,000

Straum Jan Mayen Basalt Volcanic Grey $28,000

Straum Jan Mayen Black Sand $22,500

Straum Jan Mayen Glacial Rift $23,750

Straum Jan Mayen Glacier White $22,500

Straum Jan Mayen Meltwater Teal $22,500

Straum Jan Mayen Moss Green $22,500

Straum Jan Mayen Purple Borealis $22,500

Straum Jan Mayen Titanium Alpine Glow $27,000

Straum Jan Mayen Titanium Arctic Blue $27,000

Straum Jan Mayen Titanium Aurora Sky $27,000

Straum Jan Mayen Titanium Black Sand $27,000

Straum Jan Mayen Titanium Glacier White $27,000

Straum Jan Mayen Titanium Meltwater Teal $27,000

Straum Jan Mayen Titanium Moss Green $27,000

Straum Jan Mayen Titanium Purple Borealis $27,000

Straum Jan Mayen Titanium Tundra Brown $27,000

Straum Jan Mayen Tundra Brown $22,500

Straum Rastarkalv $20,400

Straum Straum × Time+Tide Jan Mayen Titanium Titanium $27,000

Straum Straum × TRTS Jan Mayen Titanium Stormy Seas $27,000

The daily email

Five independent watches, every morning.

When a Straum makes the five, members hear about it first.