The Daily Next

Microbrand

Straton

Switzerland · est. 2015 · 1 watch · $1,099

stratonwc.com

Founded in 2015 in Switzerland, Straton brings its own identity to contemporary watchmaking. Founded in 2015 on the shores of Lake Zürich, Switzerland, by classic-car enthusiast Kyle Schut, Straton Watch Co. For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.

The watches

1

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