The Daily Next

Microbrand

So Labs

USA · est. 2019 · 1 watch · $1,295

so-labs.co

Founded in 2019 in USA, So Labs brings its own identity to contemporary watchmaking. Chicago microbrand making colorful, geometric, logo-free watches that prioritize playful design; Layer automatic series. The result is a brand worth discovering for collectors who value character, thoughtful design, and watches that stand apart from the expected.

The watches

1

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