The Daily Next

Microbrand

Signum Watch Co.

USA · est. 2020 · 13 watches · $299–$539

signumwatches.com

Signum Watch Co. is an American independent brand founded in 2020 by Kyle Schut of Straton Watch Co., built around the premise of packing unusual dial materials — natural stone, full-lume panels, and man-made composites — into affordable sport watches. The Cuda line starts at $499 and the Cuda Titanium GMT adds Grade 2 titanium construction with a scratch-resistant coating, a choice of blue or black ceramic bezels, and four brilliant full-lume SuperLuminova dial colorways with a GMT complication.

The watches

13

The daily email

Five independent watches, every morning.

When a Signum Watch Co. makes the five, members hear about it first.

Join free