Microbrand

Selten

Hong Kong · est. 2017 · 27 watches · $659–$2,899

seltenwatch.com

Founded in 2017 in Hong Kong, Selten brings its own identity to contemporary watchmaking. Founded in 2017 in Hong Kong by Leonardo Tsai, Selten is an independent microbrand built on bringing traditional high-end dial crafts to accessible prices. For anyone looking beyond the usual luxury shortlist, the brand offers a more personal route into watch collecting and a design language with its own presence.

The watches

27

Selten 00.00 - Natural Meteorite $699

Selten Flare - Golden Fall $2,599

Selten Flare - Moonstone $2,599

Selten Flare - Prism Violet $2,599

Selten Flare - Rustique $2,599

Selten Flare - Sunbird Blue $2,599

Selten Grand Feu Enamel Flare - Golden Fall $2,599

Selten Jui 聚 Bauhinia (WHC x Selten) - Pink 39 mm · automatic · 50 m $1,250

Selten Jui 聚 Bauhinia (WHC x Selten) - Purple 39 mm · automatic · 50 m $1,250

Selten M1 Moonphase - Aventurine $799

Selten M1 Moonphase - CNC Guilloche (Tahitian Black MoP) $899

Selten M1 Moonphase - CNC Guilloche (White MoP) $899

Selten M1 Moonphase - Meteorite $799

Selten M1 Moonphase - Musou Black $799

Selten New Models $799

Selten Salvage Bronze - Blue Cave $659

Selten Salvage Bronze - Leopard $659

Selten Salvage Bronze - Red Sunset $659

Selten Salvage Bronze - Scorched $659

Selten Salvage Bronze - Terrarium $659

Selten Salvage Bronze - Vintage Wall $659

Selten Salvage Bronze - Wood Rot $659

Selten Spiral - Golden Fall $2,899

Selten Spiral - Moonstone $2,899

Selten Spiral - Prism Violet $2,899

Selten Spiral - Rustique $2,899

Selten Spiral - Sunbird Blue $2,899

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