The Daily Next

Microbrand

Seiko

Japan · est. 1881 · 5 watches · $450–$900

seiko.com

Founded in 1881 in Japan, Seiko brings its own identity to contemporary watchmaking. Japanese giant offering everything from affordable quartz to high-end mechanical watches, including the iconic SKX, Alpinist, and Prospex divers. For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.

The watches

5

The daily email

Five independent watches, every morning.

When a Seiko makes the five, members hear about it first.

Join free