Microbrand
Prevail
prevailwatches.comFounded by US Air Force veteran and attorney Hassan Madras, Prevail set out to build a contemporary update of the classic field watch suited to veterans' active lives. Its freshman model, the Onward Future Field Watch, packs a uniquely shaped 42mm matte stainless steel case (wearing like a 39mm), a recessed sapphire crystal, screw-down crown, 200m water resistance, and a reliable Ronda 513 Swiss quartz movement at $275. The brand ties its mission to giving back, directing $20 from every watch sold to veterans' health research, and was named Microbrand Watch of the Year 2024 by The Time Bum.
Worth knowing
The lineup is currently a single model (the Onward) in quartz only, and many color/dial variants are frequently sold out, so selection and mechanical-movement options are limited.
The watches
