Pedral

Pedral is the one-person Stockholm studio of designer Kevin Pedral, and it shows in every detail. Its signature “squarcle” case — a shape found nowhere else in watchmaking — houses a Swiss automatic and is made in runs of no more than twenty pieces per dial, with no restocks, so scarcity here is real rather than marketed. It's exactly the sort of independent creative shop, with a design language entirely its own, that rewards the curious collector.