The Daily Next

Microbrand

Moser

Switzerland · est. 1828 · 1 watch · $18,500

h-moser.com

Founded in 1828 in Switzerland, Moser brings its own identity to contemporary watchmaking. Shorthand for H. Moser & Cie., the Swiss independent known for minimalist fumé dials and provocative anti-establishment marketing. It gives enthusiasts the pleasure of discovering a distinctive name before it becomes an obvious choice, with watches selected for identity rather than convention.

The watches

1

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