528 S2 Desert Mirage
$1,650
The Möels & Co 528 S2 Desert Mirage showcases a fully bespoke TV-shaped case in 316L steel, housing a Swiss La Joux-Perret D101 manual-wind movement. This award-winning design, recognized by both A Design Award and the 2022 European Product Design Award, is available in an extremely limited production of just six units.
About Möels & Co
Founded in 2019 in London by designer Betina Menescal, Möels & Co is a British independent brand whose watches are built entirely from bespoke components — the TV-shaped case, curved crystal, numerals, and hands are all designed in-house and manufactured to spec, with only the movement and straps sourced from catalogs. The 528 series earned two international design awards in 2022 (A Design Award and European Product Design Award) and is powered by the Swiss La Joux-Perret D101 manual movement. A member of the British Watch & Clock Makers Alliance, the brand embodies a refreshingly direct, community-first approach to watchmaking.