The Daily Next

Microbrand

Mercer

USA · est. 2014 · 1 watch · $725

mercerwatch.co

Founded in 2014 in USA, Mercer brings its own identity to contemporary watchmaking. Its catalog—including Lexington Chronograph—gives collectors a clear introduction to the brand’s evolving design language. That makes it an intriguing choice for enthusiasts who want genuine visual character and a collection that does not simply follow the established script.

The watches

1

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