The Daily Next

Microbrand

Meia Lua

Lisbon, Portugal · est. 2018 · 8 watches · $399–$670

meialuawatches.com

Founded in Lisbon in 2018 by watch enthusiast Gonçalo Lopes, Meia Lua set out to put Portugal on the horological map with affordable yet upscale automatic timepieces. The brand draws its creative identity from the moon and the contemporary nocturnal atmosphere of Lisbon, blending elements from various eras and constellations into evocative dial designs. Starting with its debut Inception series, it expanded into the Boreal and Callisto collections, using Miyota automatic movements, sapphire crystals, 316L cases and Superluminova, and has shipped watches to more than 30 countries while keeping production in small, numbered limited editions.

Worth knowing

Lineup is narrow and built on stock Miyota movements with frequent sold-out limited runs, so availability is limited and pricing in EUR is mid-range for the spec rather than a value bargain.

The watches

8

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