March LA.B

Founded in 2007 in France, March LA.B brings its own identity to contemporary watchmaking. French watchmaker founded in 2007 by Alain Marhic, designing automotive- and California-inspired pieces assembled in Besançon, with cushion-cased models like the AM1, AM2, and AM89. For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.