Microbrand

MALM Watches

Linkoping, Sweden · est. 2019 · 13 watches · $442–$1,873

Founded around 2019 with the launch of its first pilot watch, the Dalton, MALM is rooted in Linkoping, Sweden's aviation hub with over 80 years of aircraft manufacturing heritage. The brand designs, develops, assembles and services its watches locally, frequently collaborating with and testing designs alongside pilots and personnel from the Swedish Air Force and Navy. This close military relationship has produced more than 20 exclusive military projects, making MALM the leading supplier of wristwatches to Swedish military personnel, with examples worn by pilots in the Swedish, Hungarian and Austrian Air Forces. Watches ship with a premium wooden display box, sizing tools and a 5-year warranty.

Worth knowing

Many models lean on Seiko (NH35/VK) and Sellita movements at prices above pure spec-for-spec value brands, and some pieces are limited military or veteran exclusives, so availability and stock can be inconsistent.