Microbrand

LIV Watches

USA · est. 2012 · 51 watches · $490–$2,600

Miami-based direct-to-consumer watch brand founded in 2012 by Sholom and Esti Chazanow, specializing in Swiss-made timepieces sold at transparent pricing. Best known for the GX-Diver and Gravel 001 adventure watch lines, featuring Swiss Sellita movements in robust 42–44mm cases designed for active use. Among the most widely crowdfunded Swiss watch brands by backer volume, with over a decade of DTC operations.

The watches

51

LIV Watches GRAVEL 002 McQueen GT40 (Limited Color) 100 m $700

LIV Watches Gravel Cactus Gray Auto $850

LIV Watches GRAVEL SIGNATURE AUTO automatic · 100 m $850

LIV Watches GX1 Cactus Gray Chrono (Special Color) 200 m · 316L Stainless Steel $650

LIV Watches GX1 Cool Gray 45 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX1 DUAL-LUME 43 mm · 200 m · 316L Stainless Steel $680

LIV Watches GX1 Ocean Blue 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX1 QUAD ELEMENTS 200 m · 316L Stainless Steel $600

LIV Watches GX1 Rose Gold 43 mm · 200 m · 316L Stainless Steel $650

LIV Watches GX1 Signature Orange 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX1 Sky Blue 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX1 Swiss Silver Panda 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX1 Titan Blue Chrono 200 m · 316L Stainless Steel $620

LIV Watches GX1 Titan Blue Rose Chrono 200 m · 316L Stainless Steel $650

LIV Watches GX1 Venom 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches GX-AC Rose & Black 46 mm · automatic · 100 m $1,670

LIV Watches GX-AC Summer of Blue [Custom Build] 46 mm · automatic · 100 m $1,790

LIV Watches GX-AC Summer of Orange [Custom Build] 46 mm · automatic · 100 m $1,790

LIV Watches LIV GX1 The Orange Limited Color 43 mm · 200 m · 316L Stainless Steel $600

LIV Watches NEW! Bavarian Rose Fusion GX-Diver's 44mm 44 mm · automatic · 300 m $975

LIV Watches NEW! GRAVEL NORDIC CAMO AUTO automatic · 100 m $950

LIV Watches NEW! GX-Diver's 44mm Fathom Green 44 mm · automatic · 300 m $1,100

LIV Watches NEW! P-51 Night Vision 46 mm · automatic · 100 m $2,300

LIV Watches NEW! P-51 Pilot Goldfinger 42 mm · automatic · ETA 7750 $2,600

LIV Watches NEW! Trekker GMT Shadow Steel automatic · 100 m · 316L Stainless Steel $1,300

LIV Watches P-51 Big Pilot's Cripes A' Mighty 2.0 46 mm · automatic · ETA 7750 $2,200

LIV Watches P-51 Pilot Cripes 2.0 46 mm · automatic · ETA 7750 $2,150

LIV Watches P-51 Pilot's Goldfinger 42 mm · automatic · ETA 7750 $2,600

LIV Watches Pre-Loved Build P-51 Twilight Tear automatic $2,100

LIV Watches Pre-Loved GX1-A Signature Orange $690

LIV Watches Pre-Loved GX1 ROSE GOLD $500

LIV Watches Pre-loved GX1 Titan Blue Chrono $490

LIV Watches Pre-Loved GX1 Titan Blue Rose $500

LIV Watches Pre-Loved GX Alarm Type-D Black Cobalt $590

LIV Watches Pre-Loved GX-Diver's 44mm Signature Orange 44 mm · automatic $770

LIV Watches Pre-Loved GX-Diver's 44mm Steel Cobalt 44 mm · automatic $770

LIV Watches Pre-Loved LIV GX-AC Venom Yellow automatic $1,450

LIV Watches Pre-Loved P-51 Big Pilot Black Titanium Chrono Black / Gray automatic $1,950

LIV Watches Pre-Loved P-51 Big Pilot Ferocious Frankie automatic $1,750

LIV Watches Pre-Loved P-51 Big Pilot Titanium Chrono Blue / Orange automatic $1,950

LIV Watches Pre-Loved P-51 FULL LUME automatic $2,250

LIV Watches Pre-Loved Rebel AR - Black automatic $765

LIV Watches Pre-Loved Rebel AR Valencia automatic $790

LIV Watches Pre-Loved Rebel-DDC Cobalt $500

LIV Watches Pre-Owned GX1 SIGNATURE ORANGE $550

LIV Watches Pre-Owned GX1 Sky Blue $550

LIV Watches Pre-Owned GX1 Swiss Panda $500

LIV Watches Pre-Owned GX1 The Orange *Limited Edition* $550

LIV Watches Pre-Owned GX1 Venom Yellow $500

LIV Watches Trekker GMT Day/Night Ceramic // Shadow Black automatic · 100 m · Stainless Steel $1,370

LIV Watches Trekker GMT Day/Night Ceramic // Summit White automatic · 100 m · 316L Stainless Steel $1,350

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