Microbrand
Ikigai Watches
ikigaiwatches.comFounded in 2020 in Singapore, Ikigai Watches brings its own identity to contemporary watchmaking. Ikigai Watches is a Singapore-based microbrand founded in 2020 by Auscar Tan, offering accessible Japanese-themed mechanical and dive watches with serene, purpose-driven dial designs. For collectors, it offers a compelling alternative to familiar names—one defined by personality, discovery, and a point of view all its own.
The watches

Ikigai Watches
Ethan Horizon Blue
$475

Ikigai Watches
Kame 200m "Horizon Blue"
$550

Ikigai Watches
Kame 200m "Mystic Purple"
$550

Ikigai Watches
Kame 200m "Pink Panther"
$650

Ikigai Watches
Kame 200m "Solar Flare"
40 mm · automatic · 200 m
$550

Ikigai Watches
Maru 200m "Deep Ocean" (SOLD OUT)
$499

Ikigai Watches
Maru 200m "Fresh Mint" (SOLD OUT)
$499

Ikigai Watches
Maru 200m "Lunar Eclipse" (SOLD OUT)
$499

Ikigai Watches
Maru Fresh Mint Sapphire
$450

Ikigai Watches
MARU: RELOADED SERIES
$550

Ikigai Watches
Stefan M.blue
$385
Ikigai Watches
Ck Deep Ocean Maru Reloaded
$500