Hoffman

Hoffman is an American independent watch brand founded in 2016 and publicly launched via Kickstarter in 2018, drawing inspiration from the racing chronographs of the 1960s. Will Hoffman produces the line in small runs — the Racing 40, Diver 40, and SB-series — all characterized by motorsport aesthetics, vintage-style dials, and accessible pricing under $500. The brand has built a loyal following in the online microbrand community for its clean design and dependable MechaQuartz and mechanical executions.