The Daily Next

Microbrand

HELM Watches

USA · est. 2014 · 10 watches · $265–$380

helmwatches.com

Cornelius, North Carolina independent watch brand founded in 2014 by Matt Cross, producing ISO-certified dive watches named after remote global dive destinations — Khuraburi, Cevennes, Bateman. Operates on a waitlist and lottery model where demand consistently outstrips supply, with the flagship Khuraburi delivering 300m water resistance, ceramic bezel, and sapphire for under $400. A cult favourite in the US microbrand community.

The watches

10

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