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Microbrand

HELM Watches

USA · est. 2014 · 11 watches · $265–$380

helmwatches.com

North Carolina microbrand founded in 2014 by Matt Cross, HELM builds ISO 6425-certified dive watches engineered for genuine underwater use, with an emphasis on exceptional lume output and clean functional tool aesthetics. Priced under $400, HELM watches regularly sell out and generate long waitlists, and are available exclusively through the brand's own website.

The watches

11

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