The Daily Next

Microbrand

Heimdallr

China · est. 2017 · 1 watch · $209

heimdallrwatch.com

Founded in 2017 in China, Heimdallr brings its own identity to contemporary watchmaking. Its catalog—including 62MAS Diver—gives collectors a clear introduction to the brand’s evolving design language. It gives enthusiasts the pleasure of discovering a distinctive name before it becomes an obvious choice, with watches selected for identity rather than convention.

The watches

1

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