G-Shock

Founded in 1983 in Japan, G-Shock brings its own identity to contemporary watchmaking. Tough-watch sub-brand of Casio launched in 1983, born from engineer Kikuo Ibe's "Triple 10" goal (10 m drop, 10 atm water resistance, 10-year battery). That makes it an intriguing choice for enthusiasts who want genuine visual character and a collection that does not simply follow the established script.