Microbrand

DuFrane

USA · est. 2016 · 8 watches · $899–$1,299

dufranewatches.com

Founded in 2016 in USA, DuFrane brings its own identity to contemporary watchmaking. Austin, Texas microbrand. Model lineup pays homage to Austin landmarks and history (Barton Springs, Bergstrom, Waterloo, Mabry, Travis, Westlake, Littlefield) across mechanical pilot, diver, GMT, field, and dress watches. It gives enthusiasts the pleasure of discovering a distinctive name before it becomes an obvious choice, with watches selected for identity rather than convention.

The watches

8

DuFrane Barton Springs III Mechanical Diving Watch $899

DuFrane Bergstrom MkIV Mechanical Pilot Watch $999

DuFrane Littlefield GMT Price on request

DuFrane Mabry MkII Titanium Automatic Mechanical Field Watch $999

DuFrane Travis MkII Mechanical Diving Watch $899

DuFrane Waterloo Automatic Mechanical Sporty Dress Watch $899

DuFrane Westlake 36mm Manual Wind Dress Watch 44 mm · manual · 50 m $1,299

DuFrane Whitney Lauren Collaboration 2025 47 mm · Sellita SW200-1 · Stainless Steel Price on request

The daily email

Five independent watches, every morning.

When a DuFrane makes the five, members hear about it first.