◆ The Daily Next

Microbrand

Doxa

Switzerland · est. 1889 · 4 watches · $1,600–$2,890

doxawatches.com

Founded in 1889 in Switzerland, Doxa brings its own identity to contemporary watchmaking. Swiss brand famed for the orange-dialed SUB 300 dive watch and the cushion-case Sub line worn by Jacques Cousteau. Its appeal lies in choosing something considered and individual: a watch with enough personality to feel discovered rather than merely recognized.

The watches

4
Doxa Sub 200 Carbon
Doxa Sub 200 Carbon $1,600
Doxa SUB 300 Aquamarine
Doxa SUB 300 Aquamarine $2,890
Doxa Sub 300 Bronze
Doxa Sub 300 Bronze $1,950
Doxa SUB 300 Sharkhunter
Doxa SUB 300 Sharkhunter $2,890

The daily email

Five independent watches, every morning.

When a Doxa makes the five, members hear about it first.

Join free