About BA111OD
Founded in 2019 by Thomas Baillod in Neuchatel, BA111OD builds on more than 250 years of Baillod-family watchmaking heritage in the Swiss watch valleys. The brand pioneered a model it calls 'We-commerce,' a community-driven, direct-to-consumer approach that cuts out traditional retail markups and turns customers into ambassadors and resellers through its Club 11:10 program. This lets BA111OD offer Swiss-made automatics, certified chronometers, ETA/Valjoux chronographs, and even flying tourbillons at prices far below conventional luxury watchmaking, organized into numbered 'Chapter' collections each with a signature crown at 4 o'clock.
